# Playlist & Press Pitch Email Templates

Short, personal, link-light emails get opened and acted on. Long, generic blasts get deleted. Every template below is a starting point — personalize the first line every single time. If the recipient can't tell you actually know their playlist/outlet, you've already lost.

> **Golden rules:** One clear ask per email. Lead with the music, not your résumé. Make listening one click. Never attach large files — link them. Follow up once, then move on.

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## A. Playlist Curator Pitch (independent/editorial-adjacent curators)

> For Spotify editorial, pitch through your distributor's submission tool 4+ weeks before release — that's the official path. The templates below are for **independent curators, tastemaker playlists, blog-run playlists, and DJ/radio supporters** you reach directly.

**Subject line options (pick one, keep it concrete):**
- `New [genre] track for [Playlist Name] — '[Track]' by [Artist]`
- `'[Track]' ([Artist]) — submission for [Playlist Name]`
- `[Genre] submission: [Artist] – '[Track]' (out [Date])`

**Body:**

> Hi [CURATOR FIRST NAME],
>
> I follow **[Playlist Name]** — [one specific, genuine detail: a track on it / its vibe / a recent add]. I think this fits.
>
> **[Artist] – "[Track]"** is a [one-line description: genre + the feeling/energy + any standout element]. Out [date] via [label/independent].
>
> - **Listen (private link):** [UNLISTED LINK — Spotify/SoundCloud private, or a smartlink]
> - **One-liner:** [the single sentence that sells the track]
> - **Why now:** [release timing / momentum / why it fits their playlist *today*]
>
> Quick stats if useful: [X monthly listeners] · [notable support: DJ/blog/chart] · [top markets].
>
> No pressure at all — if it's a fit, a placement would mean a lot. Either way, thanks for what you do with the playlist.
>
> [YOUR NAME]
> [Role, Company] · [IG/site]

**What to include / leave out:**
- ✅ Private listening link (one click, no login wall), one-liner, why-now, 2–3 real stats.
- ❌ Your life story, ten links, "guaranteed" anything, follower-for-follow asks.

---

## B. Music Blog / Press Pitch (premiere, feature, or review)

**Subject line options:**
- `Premiere offer: [Artist] – '[Track]' (out [Date])`
- `For [Outlet]: [Artist]'s new [single/EP] '[Title]' — [one-detail hook]`
- `[Genre] worth a listen — [Artist], '[Track]'`

**Body:**

> Hi [WRITER FIRST NAME],
>
> Saw your [piece on ___ / coverage of ___] — [one sincere, specific line showing you read their work, not just their masthead].
>
> Wanted to put **[Artist]** on your radar. New [single/EP] **"[Title]"** drops **[date]** [via label]. [One or two sentences: the sound, the story, the hook — what makes this a piece *they* would want to write.]
>
> Why it might fit [Outlet]: [the specific angle — scene moment, local tie, sound trend, a story beyond the music].
>
> - **Listen (private/unlisted):** [LINK]
> - **Press release + hi-res assets / EPK:** [LINK]
> - **Quick proof points:** [strongest 2–3: streams, support, notable show, prior press]
>
> Happy to offer **[Outlet] the premiere / an interview / early access** if it's a fit. Working on a [date] timeline — let me know either way.
>
> Thanks for the time,
> [YOUR NAME] — [Role, Company]
> [EMAIL] · [PHONE] · [EPK LINK]

**What to include / leave out:**
- ✅ Personal first line, a *story angle* (press want a story, not a stream count), private link, EPK/assets link, one clear ask, your timeline.
- ❌ Mass "Dear curator/blogger," 40MB attachments, hype adjectives with no facts, pitching a release that came out 3 weeks ago as "new."

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## C. Electronic-Act Variant (DJ/producer — house/tech-house lane)

Electronic press and curators care about different signals: DJ support, where it charts (Beatport/Hype Machine), the dancefloor function of the track, and whether respected DJs are *playing* it. Speak their language.

**Subject line options:**
- `[Genre, e.g. tech-house] promo: [Artist] – '[Track]' [Label] (out [Date])`
- `DJ support building — [Artist] '[Track]' (Beatport [date])`
- `For [Show/Playlist/Blog]: peak-time [genre] from [Artist]`

**Body:**

> Hi [FIRST NAME],
>
> [Specific line — a set they played, a track they championed, the playlist/show's lane.]
>
> **[Artist] – "[Track]" [feat./ remix info]** — [label], out **[date]**. [One line on the function: e.g. "rolling, low-slung tech-house built for peak-time — [BPM] / [key], big on the [breakdown/drop/bassline]."]
>
> - **Promo (private):** [SoundCloud private / Beatport LINK / smartlink]
> - **DJ support so far:** [names of DJs/labels playing or charting it — this is the headline for electronic gatekeepers]
> - **Out via:** [label] · **Formats:** [extended mix / radio edit / remixes]
> - **For fans of:** [2–3 comparable artists in the exact lane]
>
> If it works for [a set / the playlist / a premiere], I'd love to get it to you early. Full WAVs/stems and artwork on request.
>
> Cheers,
> [YOUR NAME] — [Company]
> [IG] · [EPK/promo pool link]

**Electronic-specific tips:**
- Lead with **DJ support** and the **label** — those are the trust signals in dance music.
- Note **BPM, key, and the track's function** (warm-up / peak-time / afterhours) — curators and DJs filter by this.
- Offer **extended mix + stems/acapella** for DJ tools; mention if there's a **Beatport exclusive** window.
- A short, well-tagged private SoundCloud or a promo-pool link beats a public stream for DJ promo.

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## D. The Follow-Up (use once, for any of the above)

**Subject:** `Re: [original subject]` (reply on the same thread — don't start a new one)

> Hi [FIRST NAME],
>
> Quick nudge on **[Artist] – "[Track]"** — [new hook if you have one: "now charting on ___," "added by ___," "out this Friday"].
>
> Link again here: [LINK]. Totally understand if it's not a fit — just didn't want it to get buried. Thanks again!
>
> [YOUR NAME]

> Send **4–7 days** after the first email, **once**. If you've got a fresh proof point (new support, a chart move, the release going live), lead with it. After one follow-up with no reply, stop — and remember them next time with something better.

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## Do's & Don'ts (all pitches)

**Do**
- Personalize the first line — prove you know their playlist/outlet.
- One ask, one track (don't pitch a whole catalog).
- Make listening one click; use private/unlisted links for unreleased music.
- Give a why-now and 2–3 real proof points.
- Send on a sensible lead time: editorial/long-lead 3–6 weeks out, blogs/premieres 2–3 weeks, DJ promo 1–2 weeks.
- Keep a simple tracker: outlet, contact, date sent, follow-up date, result.

**Don't**
- BCC a hundred curators with "Dear Curator."
- Attach big files or dump ten links.
- Use hype words ("biggest," "next big thing") without a fact behind them.
- Buy placements, bot streams, or "guaranteed" playlist adds — it risks takedowns and burns trust.
- Argue with or re-pitch a no. Move on graciously; relationships compound.
- Pitch a release that's already weeks old as "new."

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*Greyscale Music Group — internal templates. Personalize every send; track every pitch.*